Is the 2023 Chevy Silverado 1500 ZR2 Bison Really Worth $78k?

The 2023 Chevy Silverado 1500 ZR2 Bison is the ultimate off-road vehicle

and definitely has some incredible features. It offers a 6.2-liter V8 engine,  

high ground clearance, long travel suspension and four-wheel drive,

which makes it ideal for traversing all kinds of terrain. But at a price tag of $78k,

many are questioning whether this pickup truck is really worth it.  

The answer largely depends on what you plan to use the vehicle for.

With a 3.0L turbocharged engine delivering up to 277 hp and 460hp of torque plus additional ground clearance thanks to .